Immortals LLC, the global esports organization that operates Immortals, Los Angeles Valiant (Overwatch League), and MIBR brands, today announced the hiring of Brian Millman as Vice President of Corporate Partnerships. Millman will oversee partnership sales and activation for Immortals, and brings significant expertise in developing and fulfilling creative, solutions-based partnerships for premier brands. To date, Millman has executed, assisted, and sold more than $150 million in negotiated partnerships across sports and entertainment.
“Immortals is thrilled to add Brian Millman to our team,” said Ari Segal, President & COO of Immortals, LLC. “Brian brings a wealth of endemic and non-endemic sales and service experience. His 360-degree perspective is extremely rare and valuable and will be enormously helpful in enabling us to create, craft and deliver transformational partnerships.”
“I was drawn to Immortals because of the organization’s refreshing wholistic, solutions-based partnership approach,” said Millman. “From top to bottom, there is a tremendous culture of creativity and ambition that will collectively develop limitless opportunities for partners to engage with our fans.”
Prior to joining Immortals, Millman served as a Director at Mindshare Spotlight, the sports and entertainment consultancy division of Mindshare, within GroupM, the world’s largest media agency. He provided strategic counsel and account leadership to numerous Fortune 500 companies and aided in growing the division’s portfolio of clients. Before Mindshare, Millman worked at the National Basketball Association (NBA) and NBA Development League in a hybrid sales, activation and strategy role.
Millman has an MBA from Columbia Business School and a BA from the University of Michigan.